1 29000028160 2018-03-27T12:36:00-07:00 29000053653 false PlugInsights 4 2020-01-16T12:40:47-08:00 1 1 2018-03-29T16:20:18-07:00 0 0 We use a large online survey research panel. We email panelists when there is a new study, and they follow a link to an online questionnaire. <p><span style="font-size: 14px;">We use a large online survey research panel. We email panelists when there is a new study, and they follow a link to an online questionnaire.</span></p><p><br></p> 29000053653 41 29000021472 2018-04-04T14:23:17-07:00 29000790041 1 <p>We use a large online survey research panel. We email panelists when there is a new study, and they follow a link to an online questionnaire.</p><p><br></p> 2 0 0 How does PlugInsights conduct survey research? Online? Mail? In-person interviews? 2020-01-16T12:40:51-08:00 29000409726 1 2018-03-29T16:21:57-07:00 0 0 Our panel consists of existing drivers of electric vehicles. Beyond that, it’s a wide frontier, and there are really no limits. Recent studies explored things including: EV apps, portals and telematics Pricing elasticity Future vehicle concepts, features and technologies EV purchase process and dealer experience How category demographics have been shifting over time Brand preferences, satisfaction, repurchase/loyalty Purchase interest in next-gen EVs Public charging use Market size projections Home charging hardware satisfaction <p><span style="font-size: 14px;">Our panel consists of <em>existing</em> drivers of electric vehicles.</span></p><p><span style="font-size: 14px;"><br></span></p><p><span style="font-size: 14px;">Beyond that, it’s a wide frontier, and there are really no limits. Recent studies explored things including:</span></p><ul><li><span style="font-size: 14px;">EV apps, portals and telematics</span></li><li><span style="font-size: 14px;">Pricing elasticity</span></li><li><span style="font-size: 14px;">Future vehicle concepts, features and technologies</span></li><li><span style="font-size: 14px;">EV purchase process and dealer experience</span></li><li><span style="font-size: 14px;">How category demographics have been shifting over time</span></li><li><span style="font-size: 14px;">Brand preferences, satisfaction, repurchase/loyalty</span></li><li><span style="font-size: 14px;">Purchase interest in next-gen EVs</span></li><li><span style="font-size: 14px;">Public charging use</span></li><li><span style="font-size: 14px;">Market size projections</span></li><li><span style="font-size: 14px;">Home charging hardware satisfaction</span></li></ul><p><br></p> 29000053653 41 29000021473 2018-04-04T14:23:41-07:00 29000790041 2 <p>Our panel consists of <em>existing</em> drivers of electric vehicles.</p><p><br></p><p>Beyond that, it’s a wide frontier, and there are really no limits. Recent studies explored things including:</p><ul><li>EV apps, portals and telematics</li><li>Pricing elasticity</li><li>Future vehicle concepts, features and technologies</li><li>EV purchase process and dealer experience</li><li>How category demographics have been shifting over time</li><li>Brand preferences, satisfaction, repurchase/loyalty</li><li>Purchase interest in next-gen EVs</li><li>Public charging use</li><li>Market size projections</li><li>Home charging hardware satisfaction</li></ul><p><br></p> 2 0 0 What kinds of topics can PlugInsights explore? 2020-01-16T12:40:51-08:00 29000409726 1 2018-03-29T16:30:10-07:00 0 0 That’s one of our strongest assets. Our panel is so large we can slice and dice segments in very specific ways. Demographics, driver behaviors, geography, vehicle type, attitudes, and more. All panelists also take a detailed profiling questionnaire that helps with segmenting, including things like: income, age, gender, education, zip code, age, type of residence, ethnicity, presence of children previous and current vehicles owned (gas and EV) home charging method/patterns EV purchase/lease experience reasons for EV adoption NPS scores (willingness to recommend) commuting patterns workplace charging pre-purchase/lease media outlets used for EV info solar penetration and purchase interest leasing vs. ownership attitudes toward environmental issues date of vehicle purchase/lease <p><span style="font-size: 14px;">That’s one of our strongest assets. Our panel is so large we can slice and dice segments in very specific ways. Demographics, driver behaviors, geography, vehicle type, attitudes, and more. All panelists also take a detailed profiling questionnaire that helps with segmenting, including things like:</span></p><ul><li><span style="font-size: 14px;">income, age, gender, education, zip code, age, type of residence, ethnicity, presence of children</span></li><li><span style="font-size: 14px;">previous and current vehicles owned (gas and EV)</span></li><li><span style="font-size: 14px;">home charging method/patterns</span></li><li><span style="font-size: 14px;">EV purchase/lease experience</span></li><li><span style="font-size: 14px;">reasons for EV adoption</span></li><li><span style="font-size: 14px;">NPS scores (willingness to recommend)</span></li><li><span style="font-size: 14px;">commuting patterns</span></li><li><span style="font-size: 14px;">workplace charging</span></li><li><span style="font-size: 14px;">pre-purchase/lease media outlets used for EV info</span></li><li><span style="font-size: 14px;">solar penetration and purchase interest</span></li><li><span style="font-size: 14px;">leasing vs. ownership</span></li><li><span style="font-size: 14px;">attitudes toward environmental issues</span></li><li><span style="font-size: 14px;">date of vehicle purchase/lease</span></li></ul><p><br></p> 29000053653 35 29000021475 2018-04-04T14:25:33-07:00 29000790041 3 <p>That’s one of our strongest assets. Our panel is so large we can slice and dice segments in very specific ways. Demographics, driver behaviors, geography, vehicle type, attitudes, and more. All panelists also take a detailed profiling questionnaire that helps with segmenting, including things like:</p><ul><li>income, age, gender, education, zip code, age, type of residence, ethnicity, presence of children</li><li>previous and current vehicles owned (gas and EV)</li><li>home charging method/patterns</li><li>EV purchase/lease experience</li><li>reasons for EV adoption</li><li>NPS scores (willingness to recommend)</li><li>commuting patterns</li><li>workplace charging</li><li>pre-purchase/lease media outlets used for EV info</li><li>solar penetration and purchase interest</li><li>leasing vs. ownership</li><li>attitudes toward environmental issues</li><li>date of vehicle purchase/lease</li></ul><p><br></p> 2 0 0 What if I want to understand a very specific segment of EV drivers? 2020-01-16T12:40:51-08:00 29000409726 1 2018-03-29T16:30:58-07:00 0 0 We don’t do this. <p><span style="font-size: 14px;">We don’t do this.</span></p><p><br></p> 29000053653 36 29000021476 2018-04-04T14:26:54-07:00 29000790041 4 <p>We don’t do this.</p><p><br></p> 2 0 0 Can my firm purchase access to your panelists for our independent research? 2020-01-16T12:40:51-08:00 29000409726 1 2018-03-29T16:31:32-07:00 0 0   Drivers volunteer their responses to survey research, though we pay out thousands every year in gift cards to randomly selected drivers via sweepstakes. We also pay a session fee to drivers who come to hosted qualitative research studies. <p> </p><p dir="ltr"><span style="font-size: 14px;">Drivers volunteer their responses to survey research, though we pay out thousands every year in gift cards to randomly selected drivers via sweepstakes. We also pay a session fee to drivers who come to hosted qualitative research studies.</span></p><p><br></p> 29000053653 32 29000021477 2018-04-04T14:30:29-07:00 29000790041 5 <p>Drivers volunteer their responses to survey research, though we pay out thousands every year in gift cards to randomly selected drivers via sweepstakes. We also pay a session fee to drivers who come to hosted qualitative research studies.</p><p><br></p> 2 0 0 Do you pay the people in your panel? 2020-01-16T12:40:51-08:00 29000409726 1 2018-03-29T16:32:13-07:00 0 0 EV drivers are a special group of people. They tend to care deeply about the future of transportation, the environment, and their personal role in creating change. We find that drivers are glad to offer their opinions and experiences with the hope that it leads to better future vehicles and smarter services and policies. And that’s exactly how our clients use the insights we mine. <p><span style="font-size: 14px;">EV drivers are a special group of people. They tend to care deeply about the future of transportation, the environment, and their personal role in creating change. We find that drivers are glad to offer their opinions and experiences with the hope that it leads to better future vehicles and smarter services and policies. And that’s exactly how our clients use the insights we mine.</span></p><p><br></p> 29000053653 47 29000021478 2018-04-04T14:31:17-07:00 29000790041 6 <p>EV drivers are a special group of people. They tend to care deeply about the future of transportation, the environment, and their personal role in creating change. We find that drivers are glad to offer their opinions and experiences with the hope that it leads to better future vehicles and smarter services and policies. And that’s exactly how our clients use the insights we mine.</p><p><br></p> 2 0 0 Why do drivers volunteer to give their insights? 2020-01-16T12:40:51-08:00 29000409726 1 2018-03-29T16:33:07-07:00 0 0 Unfortunately, no. We exclusively conduct custom research for clients who hire us. At the moment, we don’t have plans to sell “pre-packaged” data, though that could change in the future. <p><span style="font-size: 14px;">Unfortunately, no. We exclusively conduct custom research for clients who hire us. At the moment, we don’t have plans to sell “pre-packaged” data, though that could change in the future.</span></p><p><br></p> 29000053653 36 29000021479 2018-04-04T14:31:54-07:00 29000790041 7 <p>Unfortunately, no. We exclusively conduct custom research for clients who hire us. At the moment, we don’t have plans to sell “pre-packaged” data, though that could change in the future.</p><p><br></p> 2 0 0 Do you sell research reports on EV-related topics? 2020-01-16T12:40:51-08:00 29000409726 1 2018-03-29T16:34:07-07:00 0 0 Yes and no. We can conduct qualitative research (like focus groups, one-on-ones, (“ride and drives”, clinics, ethnographies, etc.) in numerous countries throughout the world using EV drivers from our panel. This includes online qualitative research like diaries, open-ended questions and more. We only conduct survey research in the US and Canada, however, because of sample size issues. It’s quite possible we’ll add select European countries soon. Ask us. <p><span style="font-size: 14px;">Yes and no. We can conduct qualitative research (like focus groups, one-on-ones, (“ride and drives”, clinics, ethnographies, etc.) in numerous countries throughout the world using EV drivers from our panel. This includes online qualitative research like diaries, open-ended questions and more. We only conduct survey research in the US and Canada, however, because of sample size issues. It’s quite possible we’ll add select European countries soon. Ask us.</span></p><p><br></p> 29000053653 34 29000021480 2018-04-04T14:33:29-07:00 29000790041 8 <p>Yes and no. We can conduct qualitative research (like focus groups, one-on-ones, (“ride and drives”, clinics, ethnographies, etc.) in numerous countries throughout the world using EV drivers from our panel. &nbsp; This includes online qualitative research like diaries, open-ended questions and more.</p><p>We only conduct survey research in the US and Canada, however, because of sample size issues. It’s quite possible we’ll add select European countries soon. Ask us.</p><p><br></p> 2 0 0 Are you able to conduct research projects outside the US and Canada? 2020-01-16T12:40:51-08:00 29000409726 1 2018-03-29T16:35:24-07:00 0 0 Absolutely. Drivers are never personally identified in survey research, and email addresses are never shared and always stored in an encrypted format. <p><span style="font-size: 14px;">Absolutely. Drivers are <em>never</em> personally identified in survey research, and email addresses are <em>never</em> shared and always stored in an encrypted format.</span></p><p><br></p> 29000053653 31 29000021481 2018-04-04T14:34:02-07:00 29000790041 9 <p>Absolutely. &nbsp;Drivers are <em>never</em> personally identified in survey research, and email addresses are <em>never</em> shared and always stored in an encrypted format.</p><p><br></p><p></p> 2 0 0 Do you protect the privacy of the drivers who give you research data? 2020-01-16T12:40:51-08:00 29000409726 1 2018-03-29T16:36:15-07:00 0 0 Typically, 30-45 days from the time a client approves the questionnaire we write. <p><span style="font-size: 14px;">Typically, 30-45 days from the time a client approves the questionnaire we write.</span></p><p><br></p> 29000053653 33 29000021482 2018-04-04T14:35:26-07:00 29000790041 10 <p>Typically, 30-45 days from the time a client approves the questionnaire we write.</p><p><br></p> 2 0 0 How long does it take to complete a custom study? 2020-01-16T12:40:51-08:00 29000409726 1 2018-03-29T16:37:26-07:00 0 0 In an initial consultation, we help clients define actionable research objectives. Then we move onto authoring a draft questionnaire, which gets approved by the client. Next, we program and test the questionnaire before sending it to panelists. Afterward, we compile results, provide detailed reporting with deep strategic analysis and author a deck or document. Depending on the client, we can then present in person or via a conference call. <p><span style="font-size: 14px;">In an initial consultation, we help clients define actionable research objectives. Then we move onto authoring a draft questionnaire, which gets approved by the client. Next, we program and test the questionnaire before sending it to panelists. Afterward, we compile results, provide detailed reporting with deep strategic analysis and author a deck or document. Depending on the client, we can then present in person or via a conference call.</span></p><p><br></p> 29000053653 21 29000021483 2018-04-04T14:35:48-07:00 29000790041 11 <p>In an initial consultation, we help clients define actionable research objectives. Then we move onto authoring a draft questionnaire, which gets approved by the client. Next, we program and test the questionnaire before sending it to panelists. Afterward, we compile results, provide detailed reporting with deep strategic analysis and author a deck or document. Depending on the client, we can then present in person or via a conference call.</p><p><br></p> 2 0 0 What’s the typical PlugInsights research process like? 2020-01-16T12:40:52-08:00 29000409726 1 2018-03-29T16:39:09-07:00 0 0 With a survey research project, we typically provide a detailed 40-60-page PowerPoint deck, but can also create text docs with tables/graphs. We supply a detailed written report for qualitative research, and can supply edited video or transcripts on request. <p><span style="font-size: 14px;">With a survey research project, we typically provide a detailed 40-60-page PowerPoint deck, but can also create text docs with tables/graphs. We supply a detailed written report for qualitative research, and can supply edited video or transcripts on request.</span></p><p><br></p> 29000053653 19 29000021484 2018-04-04T14:36:23-07:00 29000790041 12 <p>With a survey research project, we typically provide a detailed 40-60-page PowerPoint deck, but can also create text docs with tables/graphs. We supply a detailed written report for qualitative research, and can supply edited video or transcripts on request.</p><p><br></p> 2 0 0 What kind of report does a client get at the end of a PlugInsights research project? 2020-01-16T12:40:52-08:00 29000409726 1 2018-03-29T16:40:53-07:00 0 0 It’s a long list. Our clients include global automakers, government, utilities, EV product/service companies, and academic institutions. <p><span style="font-size: 14px;">It’s a long list. Our clients include global automakers, government, utilities, EV product/service companies, and academic institutions.</span></p><p><br></p> 29000053653 21 29000021485 2018-04-04T14:36:41-07:00 29000790041 13 <p>It’s a long list. Our clients include global automakers, government, utilities, EV product/service companies, and academic institutions.</p><p><br></p> 2 0 0 What type of clients does PlugInsights have? 2020-01-16T12:40:52-08:00 29000409726